Innovations in Eyecare: Virtual Optician Services & Transforming Patient Experience with Peter Precht Artwork

The Abundant OD

The Abundant O.D. Series highlights successful optometrists who are working to make a positive difference in the world and contribute to the greater good. In our episodes, we get to know the people behind the title, what makes them tick, and the mission they are working to serve.

All Episodes

The Abundant OD

Innovations in Eyecare: Virtual Optician Services & Transforming Patient Experience with Peter Precht

August 27, 2025 • Eric • Season 2 • Episode 16

In this episode of the Abundant OD Podcast, host Eric Levenhagen welcomes Peter Precht, an experienced optician and former owner of IC Clearly. Peter also hosts the Optometry Profits Revealed Podcast.

The discussion covers Peter's innovative approach to 'direct opticianery,' a concept that emerged from his experience during the pandemic. This involves providing remote access to opticians, enhancing the virtual eyewear shopping experience, and addressing the barriers to adopting new technologies in eyecare.

Peter shares insights into the challenges and changes within the industry, highlighting the growing trend of online eyewear purchases and the importance of maintaining personal connections in optometry. He also delves into his current role as an outside rep, coaching opticians and exploring the exciting future of eyecare.

Tune in to learn more about the transformative ideas and passionate views on the future of the eyecare industry.

00:00 Introduction and Guest Welcome
00:54 Peter's Journey into Direct Opticianry
02:38 Virtual Optical Visits Explained
04:36 Barriers to New Technologies in Eyecare
06:49 Consumer Trends in Online Eyewear Purchases
09:28 Challenges and Opportunities in Eyecare
12:32 The Importance of Personal Connection in Eyecare
18:35 Peter's Current Role and Future Plans
22:23 Advice for Independent Optometrists
23:02 Conclusion and Final Thoughts