Navigating the Challenges of Optometry Practice Ownership with Dr. Elyse Bruns Artwork

The Abundant OD

The Abundant O.D. Series highlights successful optometrists who are working to make a positive difference in the world and contribute to the greater good. In our episodes, we get to know the people behind the title, what makes them tick, and the mission they are working to serve.

All Episodes

The Abundant OD

Navigating the Challenges of Optometry Practice Ownership with Dr. Elyse Bruns

December 10, 2024 • Eric • Season 2 • Episode 12

In this episode, we talk with Dr. Elyse Bruns from Waukesha Vision about her unique journey in the optometry field. After moving from Michigan to Wisconsin for her husband's job,

Dr. Elyse unexpectedly took over an ophthalmology clinic. She shares her experiences transitioning from a full-scope medical ophthalmology practice to a combined optometry clinic with retail services. Dr. Elyse discusses the challenges she faced with insurance reimbursements, the importance of knowing your 'why,' and the lessons learned from managing a practice.

Tune in for an insightful look into the world of independent optometry practice ownership.

00:00 Introduction and Guest Welcome
00:18 The Unique Journey to Practice Ownership
02:06 Day-to-Day Operations and Challenges
03:38 Financial Hurdles and Solutions
08:06 Merging Practices and Managing Change
12:25 Insights and Advice for Practice Owners
16:58 Conclusion and Final Thoughts